The Complete Sun Tzu for Business Success: Use the Classic Rules of The Art of War to Win the Battle for Customers and Conquer the Competition by Gerald A. Michaelson, Steven Michaelson

The Complete Sun Tzu for Business Success: Use the Classic Rules of The Art of War to Win the Battle for Customers and Conquer the Competition



Download The Complete Sun Tzu for Business Success: Use the Classic Rules of The Art of War to Win the Battle for Customers and Conquer the Competition



The Complete Sun Tzu for Business Success: Use the Classic Rules of The Art of War to Win the Battle for Customers and Conquer the Competition Gerald A. Michaelson, Steven Michaelson ebook
Publisher: Adams Media Corporation
Page: 448
ISBN: 9781440528804


Business today is war. As you and your company fight your way back from the recession, you need to take the high ground and make a stand. You need to know how to recapture customers, boost your profit margins, rally your workforce, and identify the competition's weakness to gain an advantage. More than twenty-five centuries ago, the brilliant Chinese military theorist Sun Tzu explained how to accomplish these things. True, he was talking about warfare. But as you'll see in this comprehensive survey, his strategies apply equally well to today's business scene. With the help of Gerald and Steven Michaelson, two of the ...

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